Friday, November 23, 2012

Youngblood - Single

Ever since I was introduced to 3OH!3, I've been a big fan. I love their work, and how they can have fun with the music they make. Yes, they haven't made music that's totally innovative or terribly complex, but that's not what music is always about. Music should be about the artist making music that they love and enjoy to create. If it turns out to be genre-shattering or a trendsetter, then that is an added bonus. 3OH!3 has been consistent in making great beats, catchy hooks, and "memorable" lyrics (for an example of just truly genius lyrics, see "House Party"). They have usually made a mixture of rap, pop, and alternative, all bundled up together, on their previous records; Omens, their new record coming out this December, seems to be no exception. However, it would appear that from the first few singles released off the record that they are exploring a few more genres and types of sounds. Their latest single, "Youngblood", is a perfect example of this. They delved more deeply into the alternative genre, and do a great job at it if I may say so. The vibe of the song is a positive, upbeat, teenage anthem for driving at late hours (which I personally tried and found very fitting) and living/enjoying life with a young attitude. The bridge was probably my favorite part, with the build working very well. I very much enjoyed the vocals, which are somewhat of a change for 3OH!3, who usually rap. The tempo of the song was also much slower, for most of their catalogue is at faster speeds.

It took a few listens to truly appreciate this song, but it is now one of my favorites from the duo. I enjoyed the musicality and effort taken to try new sounds and musical ideas. It makes me excited to hear the rest of the album next month. Definitely a song worth spending your money on.

Rating5/5

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